The bus I got access to at the Ludacris concert was not really the bus he travels on, but rather the promotional bus where interviews take place. The outside was painted with pictures of Ludacris and the outlines of women with numbers across their chests. Axe Clix is the sponsor for the bus, and the commercial prior to the show featured Ludacris with a diamond-encrusted clicker as the lucky man who uses Axe to lure women.