The bus I got access to at the Ludacris concert was not really the bus he travels on, but rather the promotional bus where interviews take place. The outside was painted with pictures of Ludacris and the outlines of women with numbers across their chests. Axe Clix is the sponsor for the bus, and the commercial prior to the show featured Ludacris with a diamond-encrusted clicker as the lucky man who uses Axe to lure women.

The more common television ad for the fragrance features Nick Lachey using a clicker to count how many women give him the "look," as Gangster of Love plays in the background. He goes about his day, constantly clicking as attractive women flirt. At the end of the ad, Lachey gets into an elevator and compares his score of 103 to a geeky-looking elevator attendant with a score of 2,372. The commercial then shows a flashback to the beginning of the day when the elevator attendant used Clix before getting dressed.

It's a pretty funny ad. If your want to see it click play.

Or, click here, then click "watch" next to Ludacris, to see his version.