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Psychological birth control


I've noticed something lately at drug stores.  And it isn't just happening at one store, either; I've noticed this at a few drug stores.

The condoms' section of the racks is located at the end of the aisle for baby equipment and children's toys.

At first, I thought this was placement was inspired by the wit of an individual manager or stocker; however, I've found the same location  for condoms at several drug stores around campus and around my hometown in Virginia.  Upon further consideration, I think that this must be a devious master plan on the part of "the man," who is attempting to decrease the birth rate and number of STD infections in the U.S.

This product placement clearly presents an "if... or else..." ultimatum to consumers.  This same section includes the various extra equipment for sex and enhancing the enjoyment thereof.  In order to buy these substances, a consumer must pass through the baby and children's aisle, which should encourage them to buy condoms or other birth control.  Because if you don't buy the one... you'll end up buying some of the others (diapers, etc).

Furthermore, this may dissuade some people from having sex at all, because it's hard to buy sex accessories while a small child is standing next to you, looking at Barbie and G.I. Joe.  Getting the image of children's equipment in your mind also effectively squashes the mood, and this product placement conditions you to think of baby stuff when you think of sex (that argument is for those of you who are thinking "but if they're too embarrassed to buy condoms, won't they just have unprotected sex later?" so hah).

Personally, I think whoever came up with that brilliant plan should be put in charge of fixing the situation in Iraq, or at least finding those damn WMDs.  Best plan evar.

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