Back in the eighties, Coke made a terrible marketing decision in going with "New Coke." Nobody liked it and it failed miserably, and everyone went back to the much better Coke Classic. I posit, good readers, that the Judd Apatow crew is like New Coke. Perhaps entertaining as a venture for now, but soon Hollywood will realize its folly and return to the Classic ingredients of Vince Vaughn, Owen Wilson, Will Ferrell, Ben Stiller and the like, referred to as the "Frat Pack."
Consider the following: How many quotes do you know from a recent film with Jonah Hill, Paul Rudd or the other Judd Apatow folks? Perhaps one or two from "Forgetting Sarah Marshall" and maybe a line from "Knocked Up." But what do you say when it's really, really hot outside? If it's "milk was a bad choice," you need not read any further. What do you say to a compliment? If it's "I'm kind of a big deal," you're already sold. THE quotable lines of our generation come from Frat Pack movies.
What are your favorite comedy movies? Most likely, one of them will be "Dodgeball," "Anchorman," "Wedding Crashers," "Zoolander" or "Old School." The same cannot be said of the Judd Apatow ventures. The Frat Pack films are the classics, the go-tos, the "oh, THAT'S where that came from" movies. It's not about what sells movie tickets, who the "hot" actors are now or any of that business. It's about how they make you feel. And nothing feels better than a "we get it, you're a man" moment.
Nothing can top what the Frat Pack has done for our generation and the future of comedy. To any who would claim differently, I would appropriate a quote from Apatow and respond "bo-sh**, bo-sh**, bo-sh**."



